Geoff has been responsible for all things marketing and brand-related since Basecamps inception. He has been integral in defining the Basecamp aesthetic and massing a following of over 40,000 engaged fans across various social media platforms. He has also been spear-heading the development of Basecamps internal marketing division, bringing together a highly skilled and digitally focused group who continue to push boundaries in the hospitality space, showing consistent growth and performing well above market trends, in every location that the brand operates in. Geoff is also an Academy and Grammy award nominated and 3x Juno Award winning filmmaker.